Creative journey of a culinary artist : A Food Stylist
It’s been 10 years that I have working in the industry as a Food stylist (The term Food stylist is relatively new for people outside our realm of work)Explained in simpler terms "A food stylist is like a cosmetic surgeon for food.He/she beautifies food to create a visual hook for consumers to influence their purchase decision of a given brand of food".A big thanks to all the advertising agencies(special mention to Leo Burnett and Lowe Lintas) and my clients Tata,HUL,Britannia,Patanjali,ITC,Adani Wilmar,Amul,Mother dairy,Parle,Future group who entrusted me with their work.
A pinch of salt – Gandhian era and now
It’s a coincidence that as India prepares to enter into its 70th year of independence I happen to work on a salt brand for foodstyling. ‘Salt Satyagraha’ was a big precursor for the Indian Independence movement. So I decided to dig into its history a bit and check out a few facts regarding the same.For not on all days one gets to work on categories like salt where ad spends are usually low.My heartfelt thanks to the father of the nation whose efforts (making salt tax free) adds that magical touch to the food I cook on sets during styling food.
New Year Lucky Foods Across The World
Our cherished moments have visuals,sounds and often a taste anchored to it too.Close your eyes, and go back to a favorite birthday you hold precious.Feel the teeth sinking into that creamy cake.Ah blissful! the stuff our food memories are made up of.
Entice Ganesha within 5 mins – Modak recipe
This is one of the simplest sweets to make at home on this auspicious day of Ganesh Chaturthi. You may even involve kids (budding foodstylist) while shaping modak and I guarantee that they will have a fun time doing it :-)